2Bobs—with David C. Baker and Blair Enns cover image

Assume an Advantaged Player

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Art of Control in Sales Negotiations

This chapter delves into the subtle art of conversation and keen observation in sales, advocating for discernment over mere intelligence. It emphasizes the dynamics of control in negotiations and the importance of composure and strategy in guiding interactions to ensure successful outcomes.

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