
Stephanie Linnartz, President & CEO of Under Armour
The Walker Webcast
Designing Performance-Based Solutions for Team Sport Athletes
This chapter explores how Under Armour prioritizes the needs and preferences of their target consumers, collaborating with athletes like Steph Curry to create products that enhance their performance. It also discusses the differentiation between popular and emerging sports in terms of product development and the importance of addressing the drop-out rate of girls in sports.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.