The Walker Webcast cover image

Stephanie Linnartz, President & CEO of Under Armour

The Walker Webcast

CHAPTER

Designing Performance-Based Solutions for Team Sport Athletes

This chapter explores how Under Armour prioritizes the needs and preferences of their target consumers, collaborating with athletes like Steph Curry to create products that enhance their performance. It also discusses the differentiation between popular and emerging sports in terms of product development and the importance of addressing the drop-out rate of girls in sports.

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