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Ep 209: LexFusion CEO Joe Borstein On His Company’s Third Anniversary and His Client Casetext’s Acquisition By Thomson Reuters
LawNext
How to Accelerate Companies With Generative AI
We're almost like an outsourced chief revenue officer or head of sales, depending on the client what they need. We do everything from working on messaging, throwing events, throwing conferences around tables to directly making connections between those companies and the buyers. This is something that can be foreign to lawyers because in a law firm, every partner, like owner certainly is expected to both generate business and do business. In almost every C-corb, almost every technology company, there are two divisions: product and go to market.
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