SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders  cover image

CAC and CAC Ratio

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

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How to Calculate Your SaaS Metrics

Some companies say well I'm going to use last accounting periods marketing costs whether that's previous month on a monthly sales cycle or a previous quarter in a quarterly sales cycle. Is it even worth debating that Dave? Well look Ray I think this is with all SaaS metrics this is a constant trade-off between how well do we make the metric kind of redefine slash adapt the metric to map to our specific business versus how much do we want to be standard for one of two reasons because you're talking to investors right and they have their standard way of calculating it. So as long as we're into pathological corner cases I'll give you my favorite one well actually won't apply into with

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