The Future Product Placement -- Erin Schmidt // BENlabs
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Introduction
The MARTEC Podcast is produced by I Hear Everything. We'll unearth the real-world experiences of some of the brightest minds in the marketing and technology space. This week we're going to talk about product placement with Aaron Schmidt, chief of product placement at Ben Labs. Getting brands authentically integrated into content performs better than TV advertising.
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Transcript
