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Tesla's Strategic Move: Gary Black Analyzes Recent Price Cuts with Michael Gayed

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The Cost Advantage of Tesla

I think at some point, Elon is going to realize that this strategy of just cutting price before the 25,000 of our vehicles ready because it's not going to be ready until 2025. And I know PMs out there who disagree with me vehemently, but I think he's going to come to that realization and he will try advertising somewhere. There's four Ps in marketing and price and promotion are always known as the short term sugar high vehicle,. whereas advertising is a longer term way of differentiating.

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