How Do You Decide Which Topics to Focus On?

This week, I catch up with a world-class content strategist, Jakub Rudnik. 

Safe to say he's been around the block. He was at G2 as a senior content strategist during the hyper-growth years (seeing all the errors they made with content) and prior to that, he worked at places like the Chicago Tribune as a writer.

Now, leading content at Scribe, I catch up with Jakub to hear how his team built content into a leading growth driver.

Since his arrival, they grew from zero to a lot more than 30,000 monthly visitors. But, more importantly, they grew from 5,000 users to 200,000.

In this case study, we hear how his team produced content at high velocity and then analyzed which topics and types were driving the best outcomes. They doubled down on what was working, iterating the content strategy around revenue growth.

Expect to learn:

• How to build a world-class content strategy
• How to breathe a journalistic quality into your content
• How Scribe measured ROI and iterated it into their strategy
• How your product can lend itself to SEO, and whether SEO is right for your product

Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.