3min chapter

Social Media Marketing Podcast cover image

Using YouTube Analytics to Improve Your Video Strategy

Social Media Marketing Podcast

CHAPTER

How to Analyze Your YouTube Analytics

YouTube analytics are super powerful, but a lot of people get freaked out when they're in there with numbers and graphs. So I want to help you look at this and make sense of it. What should we be looking at because it does kind of get a little overwhelming. Why don't you look at it? It's just interesting. It's not good or bad. The other thing I want to point out first is that for those people that have been on YouTube and are looking at their most recent uploads, YouTube now is giving you a score out of 10 for that video. That really adds no value to you."

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