Damon Centola | The Psychology of Making Big Things Happen and Ideas Spread
The Unmistakable Creative Podcast
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Introduction
Damon: The networks that make things spread fast are also the networks that select on what we could call a kind of, no shallow, convenient, familiar ideas. And so you've got this kind of process of lo for lack of a better word, is like co evolution. I found out about your work because i stumbled upon your book change, how to make big things happen on amazon.com. It's hands down the most well documented explanation of how to build anything and make an idea spread in ten years.
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