218: Evelyn J. Starr — The Evolution of a Brand
The Bootstrapped Founder
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How to Pick a Niche Early in a Business Journey
Gloria Borger: What you want in a niche is to be very specific so you can talk to a particular customer. She says the biggest fear founders have is that they're going to go to narrow. "You don't need hundreds and hundreds of thousands of people," she says. You just need the right people and enough of them for your brand to continue to grow.
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