Introduction

Understanding business and customers is crucial for better marketing in healthcare.

Don Stanziano, Chief Marketing and Communications Officer at Geisinger, talks about his experience in healthcare marketing and the lessons he’s learned from it, focusing on brand and customer management. As a marketer, Don believes his role benefits significantly from building trust relationships inside his organization and with external stakeholders.

Tune in and learn about brand and customer management in healthcare marketing!

Click this link to the show notes, transcript, and resources: outcomesrocket.health