#80 – Dan Williams on How Persuasion Works
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Navigating the Marketplace of Beliefs
This chapter explores the structure of public discourse as akin to consumer goods markets, stressing the importance of norms for truth dissemination. It investigates how motivations, social dynamics, and rationalizations shape beliefs in a polarized environment, where competition and reputation drive the quality of narratives. The discussion emphasizes the complexities of belief formation, highlighting the interplay between personal biases and collective reasoning.
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