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👨‍🎤 “The BTS Boy Band Strategy” — McD’s adult happy meal. Exxon’s cinderella. MGM’s Primification.

The Best One Yet

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The Golden Repackaging Stretch

The Golden Repackaging Stretch is a blueprint for a whole new mindset. The greatest value creation can come from value that's already been created. ExxonMobil management just got embarrassingly rebuffed in a way we haven't seen in almost a century. Shell was just ordered by a Dutch court to cut its carbon emissions also at Exxon and our buddies over Big Oil.

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