Making Space for the Unexpected

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Sometimes bringing in people you might not expect at an early level to get their feedback can weirdly start a dialogue where you are being inspired. This is such a practical lesson any entrepreneur can use right now. Make space for the unexpected by inviting in other perspectives, including those that are deliberately outside your normal process. If we make anything at Bad Robot, it's mistakes. And we're always learning from them.

You can’t predict your next a-ha moment. but you can create favorable circumstances for serendipity to happen – for you, and for your team. No one knows this better than J.J. Abrams, director, producer, screenwriter, and co-founder and co-CEO of Bad Robot Productions, which has been behind some of the most successful TV series and films of the last 20 years, from Lost to Star Trek to the Star Wars sequel trilogy. J.J. explains how creativity and collaboration are things you cultivate, not conjure; and that making room for magic isn’t a luxury, it’s an essential part of entrepreneurship. Building the conditions for discovery emboldens and energizes a team, he shows, helping to accelerate the arrival of the next surprise-and-delight solution.

Read a transcript of this interview at: mastersofscale.com

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