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Branding and PR - Unstoppable Family - Rhonda Swan

The Jason Marc Campbell Business Podcast

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Is There a Priority to Who Will I Serve?

I love how you've dimystified this whole idea of the brand not being just about the logo. But it sounds like there's some fundamental exercise that anybody could go through to make sure that they're at least approaching their business with a bit more clarity. I always ask people to put two columns, right? One is, who will i serve the best? What can i do for them? And then the next column is, who do i not want to work with? It doesn't mean that we're eliminating anyone. You know, especially it could be a male or female. Some people just don't even think about and they go for everyone.

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