As we wrap up The Lead Generation series, you likely already know how important staying top-of-mind is.
If you're not top-of-mind when the client is ready to hire someone, you won't get the gig. Period.
So what are the 3 best strategies for nurturing your leads, and ultimately getting more gigs?
That's what this week's episode is all about!
In this episode you’ll discover:
- Nurturing leads the way you nurture a garden
- The three unofficial buckets of lead nurture strategies
- What being "known well" should mean to you
- Choosing a type of content for your content marketing
- Discovery content vs. nurture content
- Why paid ads are content marketing
- Using retargeting to nurture your leads
- The difference between a marketing lead and a sales lead
- Why you need to go all in on your chosen content area
For full show notes, visit https://6figurecreative.com/283
