DRIVE: A Fresh Look at the Science of Motivation (with Daniel Pink)
The Next Big Idea
The Rise of Purpose-Driven Corporations
This chapter explores the remarkable rise of B Corporations that balance profit and public benefit, illustrating the surge in certified B Corps from under 200 in 2009 to over 9,400 in 2024. It also discusses how employees increasingly favor ethical workplaces, reflecting a societal shift towards purpose-driven business practices.
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