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Episode #3 : The Final Piece - Capturing New Customers in Our Growth Series

Machine Shop Growth

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Strategic Customer Acquisition Through Trade Shows

This chapter delves into effective methods for acquiring new customers, with a focus on the role of trade shows in generating leads. The speakers stress the importance of differentiation, a clear value proposition, and strategic targeting of relevant events to stand out in a competitive market. The discussion also highlights the value of networking and preparation to maximize opportunities at trade shows.

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