313 - It's Not Brand vs. Demand, It's Create Demand & Capture Demand | TikTok Live x10
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Influencer Marketing
tim i appreciate the question, to be present in dark social. I have great relationships with gotano denardy and dave gerhard,. m j peters and a bunch of other people. And so if you do have the need for a campaign, then you already have this relationship to reach out. To me, it's being present in the places where my tarret customers on are. Its seeing who are my customers listening to. Its building relationships with those people and then finding opportunities to collaborate. So that's what i would do.
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