Is This Wearable About To Revolutionize Ultrarunning? (Long Run Archives #23)
Singletrack
Revolutionizing Track and Ultrarunning
This chapter explores the innovative Grand Slam track event in Jamaica aimed at transforming competitive structure and fan engagement in track and field. It also discusses the potential for professionalizing ultrarunning with new competitive series, enhancing participatory dynamics and athlete communications. Additionally, the chapter examines the interactions between athlete sponsorships and market preferences in ultrarunning, considering how brands can better connect with audiences in the U.S. market.
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