I Did Not Understand the Audience, and I Didn't Understand the Customer Needs

"I rose the occasion, though. I used some working assumptions that were floating round to craft a pitch together," he says. "But t d r, it wasn't right. I did not understand the audience, and therefore did not understand the need for anything we were building." The product failed because you fixed the non exystent problemyo o the wrong audience. You also didn't have the right internal capabilities or delayed market entry....