317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
GTM Live
00:00
Do You Have a Creativity of Demand to Angle?
In the sales world we call the race to the bottom. Part of creaing demand is designing a category or sub category that makes you the only option. Define who your tardered customers are and do research in a primary market research way, so that you can design the product in a way that nobody else will design it.
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