How Many SKUs Are Too Many for Wineries?
VinePair Podcast
00:00
The Dilemma of Winery SKUs
The chapter explores the challenges faced by wineries with producing a large number of wine variations, known as SKUs, questioning if having too many dilutes a winery's identity and quality control. It delves into the complexities of balancing variety and demand, discussing the pitfalls of spreading resources too thin to cater to various preferences and channels. The speakers debate the benefits of specialization versus a wide range of offerings, emphasizing the importance of maintaining a clear brand identity while appealing to diverse audiences.
Play episode from 10:27
Transcript
