Lateral with Tom Scott cover image

5: When time goes up to 30 o'clock

Lateral with Tom Scott

00:00

The Problem With the Logo of a Food Store

The logo specifically would have become problematic once the company opened their 13th store. So you think that the logo, it's at three o'clock and they just stop. And they just... Can't think of a clock logo. It's either that or something with a dozen in it, perhaps. Like, Baker's dozen. I've just made that up, but I'm sure it exists.

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