3min chapter

Making Media cover image

Decoding Media with Peter Kafka - [Making Media, EP.57]

Making Media

CHAPTER

Analyzing Media Coverage and Audience Engagement

Exploring the impact of audience segmentation on media outlets, this chapter discusses how catering to niche audiences can lead to a disconnect between content and broader interests. Insights are provided on programming decisions of cable news networks and audience strategies of prominent platforms like The New York Times and Netflix.

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