How to Be a Successful Media Buyer

The best media buyers I know don't think of things in good or bad. It's just, is this the system I'm running? And is this system producing the results I want? In my opinion, a good created director will look at dynamic creative as a tool to help them be better and better at their job. The only thing I've done when they're in house is really gone across the point. Your losses tell you more than the winds do.

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