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Power marketing and energy markets with John Larkey (Senior Vice President of Power Marketing @ National Grid Renewables)

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Navigating Power Marketing Dynamics

This chapter explores the multifaceted concept of power marketing, focusing on its definitions, roles, and the intricacies involved in managing risks and securing revenue in renewable energy projects. It examines the evolution of the market since the U.S. deregulation in 1996, and highlights the trends in corporate purchasing of renewable energy as businesses adapt to sustainability goals and market changes. Additionally, the chapter underscores the importance of understanding various market influences and the shift towards direct energy sourcing by large consumers.

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