179: Driving Value to Your Stakeholders with Carvertise
Destination Marketing Podcast
00:00
How Did They Change Your Perspective on Life?
i met mac in college and he had the idea of, like, let's put ads on cars. I'd been a camp counsillor so that gave me an alternate approach to life. My favourite trip was beles around five years ago. It changed my outlook on lots of things. And then we started parting with oober and lift drivers. We found out there are all these different destinations here that just need to advertise for more people. People take opers from the airport - it's very travel oriented. Our growth is accidentally taken off course because our target market isn't as well-known or geographically diversified but they're getting better each year.
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