Comcast ad boss on the double standards between TV and digital media
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The Playing Field Is Not Equal
The playing field is not equal. And it's highly problematic because it will lead to sort of commoditization of quality inventory that delivers good results for marketers. The YouTube example, whether that plays out to be correctly reported, then it's another example of how traditional media companies are held to standards in terms of what they have to share from a transparency standpoint.
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