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The Case Study of Blockbuster Through That Lens
Karen Drexler: Blockbuster is the poster child, I suppose, of disruption. She says it's a tragedy because they had all the ingredients at the disposal to be successful. But one of the flaws in thinking was the idea of full versus marginal thinking, she says.Drexler: We would go looking around for something and then hopefully get it back on time. It was part of our evening's entertainment. Go pick a Blockbuster video for the weekend, and then hopefully getting it back onTime.