This chapter explores the economic recovery of theme parks post-pandemic, focusing on attendance and revenue trends. It reveals a significant rise in spending at Chinese theme parks, indicating changing consumer behavior in the aftermath of the health crisis.
Forget the classic roller coasters and mascots, Chinese theme parks are now celebrating traditional culture with impressive new twists. With fireworks, folklore, and Hanfu costumes, what makes these parks stand out in the crowded entertainment market? How do these new parks measure up against their international counterparts? On the show: Heyang, Steve Hatherly & Ding Heng