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Building a 100 year company with Ross Chaldecott, co-founder of Kinde

Wild Hearts

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Building for the Majority of Customers and Marketplaces for Extensions

The chapter discusses the mindset of building a 100-year company and how it focuses on understanding the needs of the majority of customers. It emphasizes the use of marketplaces for additional extensions and the importance of being driven by all customers rather than any individual customer.

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