What Are the Most Important Pieces of Sales Collateral?

Michael Gaudet joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss the best B2B growth channels for $10-50k CAC levels.

Michael is a Performance Marketing Leader with over a decade of digital marketing experience building and managing high-achieving revenue teams.

Highlights include: Recap of the best demand generation channels for $1-10k CAC levels (2:15), what metrics are most important at a $10-50k CAC level (10:10), why it’s important to understand conversion rates throughout the sales process (15:00), the benefits of lead gaps for sales reps (31:55), pros and cons of LinkedIn as a B2B growth channel (43:58), different advertising options on LinkedIn (51:32), why your cost per click is irrelevant (59:45), why lead magnets are important at this CAC level (1:09:20), the role of marketing automation (1:13:51), site personalization strategies (1:18:20), and tips for effective case studies (1:21:45).