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Soda wars: How Sprite beat out Pepsi

The Hustle Daily Show

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Reviving Nostalgia: Sprite's Marketing Evolution

This chapter explores Sprite's innovative marketing strategies that connect with both nostalgic fans and new consumers. It examines the impact of the 'Obey Your Thirst' campaign, the incorporation of modern athletes, and the brand's experimentation with new flavors amid fierce competition.

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