Nonfiction Writers, You Can Enter From Everywhere

Nonfiction writers always run ads only to the number one in the series. For me, it's like in my series, you can enter everywhere. I'm running ads to all my books and then the fun thing is so for example, if you have a Middle Eastern man that probably wouldn't be like tempted to read a book on self esteem, right? But maybe he wrote the book on habits and he liked it. And then he said, Oh, this guy also has a book onself esteem. Well, I'm going to read it. That's how, for me readers come in from everywhere.