When they used to have american idol, you could call on the phone to vote, and millions of people would call, and it would cost a dollar to do it. They were act it was actualy like a revenue stream. And then we've designed it so that when you sort of purchased these three items, which arethese, like, beautifully crafted, culturey, relevant a threet items that people just love playing with. The broadcaster can invite the audience to buy them and and influence the show in a number of different ways....