The TED Interview cover image

Mark Cuban doesn’t believe in following your passions | ReThinking w/ Adam Grant

The TED Interview

CHAPTER

Do You Have a Brand Loyalty Strategy?

Research shows that organizations that advertise integrity are most likely to be accused of hypocrisy. So in that sense, it sounds like your competitive advantage is actually your brand loyalty. "I have a fundamental elergic reaction to the idea that a pharma company should be pushing drugs on people"

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