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10min chapter
How the unassuming category manager came to rule the world of quick commerce
Daybreak
The Gatekeepers of Quick Commerce: Understanding the Power of Category Managers
This chapter highlights the essential yet underrated role of category managers in the quick commerce sector, particularly on platforms like Blinkit and Zepto. It examines how these managers shape product availability and influence brand success, emphasizing the growing need for brands to foster relationships with them amid an evolving competitive landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode