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255: Creating an Engaged Community: Owned Media Series Episode 3
Destination Marketing Podcast
How to Build an Engaged Community in Your Destination
Stuart: DMOs have a finite amount of time to tell stories, creative energy. He says they can expand their bandwidth through collaboration and partnership. "Every destination has these creators there," he says. If you can find a way to incentivize or nurture them, you don't even have to pay them.
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