#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Introduction
Amrita Mathur is VP of Marketing at SuperSight, a creative as a service design platform. She has some strong perspectives on attribution and the various complex models that B2P marketers can invest in. We're going to be diving into whether or not attributions are worth the time before talking about how she's structured her marketing team. The Finite community is supported by clarity, the fast growing global marketing communications agency working with leading technology brands.
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Transcript
