4min chapter

Limited Supply cover image

S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)

Limited Supply

CHAPTER

Maximizing Dynamic Product Ads Effectively

This chapter explores best practices for utilizing Dynamic Product Ads (DPA) with a focus on conversion-driven goals, while cautioning against branding uses, especially for B2B brands. It also addresses the significance of SKU quantity and product information in optimizing catalog ad performance.

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