Tokenization: A New Technology for Better User Experience

The average American is a participant in 16 16 loyalty programs, but the inactive rate is almost 60%. So almost 60% of people that are involved in a loyalty program are totally inactive. We're using cryptographic proofs and attistations to basically give people tokens which they don't even need to know exists. There's lots of powerful reasons why you would do that. But as the starting point to bring people in, we're removing all those barriers,. Making it simple, giving them giving the end user the benefit of all these integrations. And from there, you can take them further down the path.