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Book #12 - Drive by Daniel Pink
Paradigm Shifting Books
The Complexity of Human Beings
Psychologists call it a controlling contingent motivator. I like to call it an if-then reward. As an if-you-do-this, then you get that. If-then rewards are very effective for simple tasks with short time horizons. But the same body of research tells us that if-then rewards aren't as effective for complex tasks. So what we need is a different operating system for motivating people to do those kinds of tasks.
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