6min chapter

The Glossy Beauty Podcast cover image

MCoBeauty CMO Meridith Rojas: 'Dupes democratize beauty'

The Glossy Beauty Podcast

CHAPTER

Transforming Beauty Marketing: The Power of Rich Communication Services

This chapter explores the innovative role of Rich Communication Services (RCS) marketing in enhancing consumer engagement within the beauty and fashion sectors. It highlights how brands utilize social media and personalization to create interactive mobile experiences that redefine communication with consumers.

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