The New Music Business with Ari Herstand cover image

Streaming, AI, Royalty Breakdown and Sync (Ari Q&A Part 4)

The New Music Business with Ari Herstand

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How to Find a Folk, Experimental Folk Community

If you don't have at least 10 to $15,000 and even that amount for an influencer marketing campaign, it's almost like hiring a publicist. You can run ads on Instagram or tick tock or YouTube that will target that specific niche. But again, what are your goals? And if you get a write up in a good roots magazine or something like that, yeah, that can give you validity and can help your fans celebrate it.

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