B B C on Impartiality

Lookis it so very challenging a landscape for the b b c on impartiality? And part of the research we publish to day alongside our findings is it quite a deep dive intopartial in what the audiences am think it's necessary to achieve impartiality. Undoubtedly the very fractious political environment in the u k. We found that that makes it very hard. I mean, there are some great examples of stories in our research where, er, you know, there are diametrically opposed views about why the coverage is not duly impartial. So it is a very difficult environment. Thirdly, we found that the the quite persistent commentary in other areas of the media about the be