Trend Forecasting and the Business of the Future
Peoples & Things
Is Economic Thought an Engine, Not a Camera?
There's been this kind of pragmatist turn around the history of economic thinking, which might be summarized that like economic thought is an engine, not a camera. And I think what futurists and what trend forecasters are really good at doing is finding compelling ways to tell stories out of cultural information. So people make decisions based on the narratives that are put forward by trend forecasters.
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