PK 196: Marketing for Artists with Cindy Hohman
Pencil Kings | Inspiring Artist Interviews with Today's Best Artists
00:00
How to Build an Audience
Sally Kohn: I see artists who look up to other people on whatever, you know, deviant artists. But what they're not considering is the size of that person's audience. She says out of a million eyeballs, they might have enough people hiring them for commissions but it actually took a million eyeball. Kohn: So when you don't have the audience, how do you start? How do you get your name out there? It's harder these days than it was five years ago or three years ago because of algorithms and social media shifting toward more ad-driven advertising.
Transcript
Play full episode
