Deploy Ampathy - A Practical Guide to Interviewing Customers

When i was a product manager, i was introduced to the wonderful world of customer research and jobs to be done. I learned really that a spread sheet will tell you what is happening, but it will never tell you why. And so that was a revelation for me as a product manager. Of course, when i went full time on tiocotio,.  I then had the opportunity to do a lot more of that research on our customers myself - which changed how i did my wrk. It's such a great idea. So your book that i mention deploy ampathy, a practical guide to interviewing customers. Many of them are written for u x people, or they're r