131. Laurence Garrett: Featurespace - the board’s role in growth, pricing, US expansion and sale to Visa
Enter the Boardroom with Nurole
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Navigating Enterprise Transition and U.S. Expansion
This chapter explores the strategic hurdles technology companies face when moving from prototypes to enterprise solutions, emphasizing the crucial role of executive leadership. It provides insights into the complexities of geographical expansion into the U.S. market, including cultural differences and pricing strategies. Additionally, it highlights the importance of a customer-centric approach and proactive board engagement to ensure successful integration and profitability.
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